Task 1 · Dynamic Multiple-Line Graph
You should spend about 20 minutes on this task. Write at least 150 words.
The chart below shows the percentage of total music sales by format (streaming, digital download, CD, and vinyl) in a particular country from 2010 to 2020.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
Part 1 · Band 9 Sample Answer
The line chart illustrates how four formats accounted for total music sales in a particular country at two-year intervals between 2010 and 2020.
Overall, the market shifted decisively towards streaming, whose share rose from the smallest to by far the largest. CD sales moved in the opposite direction, while digital downloads increased initially before declining substantially. Vinyl remained a minor format throughout and changed very little compared with the other categories.
In 2010, CDs dominated the market at 50% of sales, followed by digital downloads at 35%. Vinyl represented 10%, twice the figure for streaming. By 2012, the shares of CDs and downloads had converged at 40%, while streaming had doubled to 10%, equalling vinyl. Two years later, downloads reached their peak of 45%. Over the same period, the CD proportion fell by 15 percentage points to 25%, where it was matched by streaming. Vinyl, meanwhile, declined to 5%.
The second half of the period saw streaming establish a clear lead. Its share climbed to 45% in 2016, overtaking downloads, which had retreated to 35%. Streaming then rose by a further 20 percentage points to 65% in 2018 and finished at 80% in 2020. In contrast, downloads fell to 20% and then 10% in the final two years. The CD share continued its steady decline, reaching 15% in 2016, 10% in 2018 and only 5% by 2020. Vinyl remained unchanged at 5% from 2014 onwards, ending level with CDs but five percentage points below downloads.
Part 1 · Band 8 Sample Answer
The graph compares the proportions of music sales made through streaming, digital downloads, CDs and vinyl in one country from 2010 to 2020.
Overall, streaming grew rapidly and became the leading sales format, while CDs experienced a continuous and considerable decline. Digital downloads first increased but then lost market share, whereas vinyl stayed at a low level for most of the period.
At the beginning, CDs accounted for half of all music sales, making them the most popular format. Digital downloads represented 35%, while vinyl and streaming stood at 10% and 5% respectively. In 2012, CDs fell to 40% and were equal to downloads, which had risen by five percentage points. Streaming also increased to 10%, the same proportion as vinyl. By 2014, downloads had reached their highest point of 45%. Both streaming and CDs accounted for 25% at this time, while vinyl had dropped to 5%.
After 2014, streaming rose sharply. It reached 45% in 2016, when it passed downloads at 35%, and then increased to 65% in 2018. By 2020, streaming made up 80% of total sales. Digital downloads followed the reverse pattern after their peak, falling to 20% in 2018 and 10% in the final year. CD sales also continued to decrease, from 15% in 2016 to 10% in 2018 and 5% in 2020. Vinyl showed no further change after 2014, remaining at 5% and eventually sharing last place with CDs.
Part 1 · Band 7 Sample Answer
The line graph shows the percentage of total music sales for four different formats in a country between 2010 and 2020.
Overall, streaming became much more popular over the period and was the largest category by the end. In contrast, the share of CD sales fell steadily. Digital downloads rose at first and then declined, while vinyl remained a small part of the market throughout.
In 2010, CDs had the highest share, at 50%, while digital downloads accounted for 35%. Vinyl made up 10% of sales and streaming was the smallest category at 5%. Two years later, CDs and downloads were equal at 40%. Streaming had increased to 10%, which was also the figure for vinyl. In 2014, downloads reached a peak of 45%. At the same time, streaming rose to 25% and became equal to CDs, while vinyl fell to 5%.
Streaming continued to grow quickly during the rest of the period. Its share reached 45% in 2016, compared with 35% for downloads, and then rose to 65% in 2018. It finished at 80% in 2020. Downloads decreased to 20% in 2018 and just 10% in 2020. The proportion of CD sales also continued to fall, reaching 15% in 2016, 10% in 2018 and 5% in the final year. Vinyl stayed unchanged at 5% from 2014 to 2020, when it had the same share as CDs.